Development Strategies

Every beauty brand needs a different development strategy.

There are countless decisions behind developing a product — where to manufacture, how to approach the formula, packaging, COGS, MOQs, lead times, ownership, scalability and more.

And those decisions shouldn’t be made independently.

The right approach depends on the brand, the product, the consumer and the business objectives behind it.

That’s one of the things I love most about product development: there isn’t a template. There’s a strategy.

Scroll through the carousel → for a look at some of the considerations that shape the development path.